![]() ![]() In 2019, the Vitkac fashion house alone introduced 20 new premium brands to its offer. ![]() Poland an attractive market for premium brands The development of this market segment is positively influenced by such factors as growing disposable income, translating into higher spending on more expensive fashion products, greater consumer awareness, interest in luxury brands and attractiveness of the Polish market to international brands. In turn, in recent years (2016-2019), the segment recorded an increase of 2 p.p. The strengthening of this segment is driven, among others, by the increased availability of premium brands in Poland and the growing popularity of multi-brand concepts offering premium fashion.Īccording to PMR’s data, the share of the high-price segment of the Polish clothing and footwear market will amount to 15% in 2020, and by 2025 we forecast a gradual increase to an over 16% market share. In recent years, this segment has recorded a rise of 2 p.p., reaching a 15% market share. The share of the higher price segment in fashion market is growing. ![]()
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